J O yRI C H

Tone started off as a model for JoyRich China and quickly became the face for their brand in China and their direct connection to the underground street culture in Shanghai.

 

By leveraging his connections and influence amongst the Hip-Hop community, Tone successfully organized multiple promotional events, produced and directed visual content, and was instrumental in the creative planning for the “OUT RAGE US” SS 2019 collection during Shanghai Fashion Week.